Rice might be small, but its impact is mighty. Every day, 3.5 billion people around the world lift chopsticks, a spoon or a fork to enjoy a bowl of rice, including the delicious rice found in our brands Ben’s Original, Tasty Bite and Seeds of Change. But behind every serving of rice is a story bigger than the bowl – a world of dedicated farmers, and entire communities, that depend on those tiny grains for their livelihoods.
At Mars, we believe it’s time to think big about the future of rice crops – that’s why we’re Raising Rice Right. By championing climate-smart agriculture practices, we’re supporting our farmers and helping them squeeze more goodness from every field by looking to reduce irrigation water, emit fewer greenhouse gas emissions, develop healthier soils and build stronger communities.
We’re planting grains of change, nurturing the land, and turning every drop and every grain into a force for good, so bowls stay full for generations to come.
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