SS Legend Talks
This is SS Rice Legend Talks.
This new effort from our team to create this series aims to focus on rice market personalities who have made sizeable contributions to their national rice industry and extended to the global rice communities. These people are those who we call Legends by their expertise, experience and how they have been contributing to the development and movement of the global rice trade.
These talks are formatted in a friendly way which will focus on personalities, storytelling though personal experiences shared. We hope to bring you different aspects of the views and information as well as recognize and appreciate valuable individuals who made our Rice Family developed and connected.
We commit that all the interviews are conducted and edited by SS Rice News team with permission of our guest speakers to be published on our news, social media and events platforms.
We appreciate our Legends giving us their time and this precious opportunity to listen to their personal stories, unique experiences and their road to success. With the valuable contributions they have made nationally and globally, our Rice Community is developing more and more by Sharing and Learning.
Honorary President – Thai Rice Exporters Association (TREA)
- Four- decade experiences in Thai rice industry
- Took TREA leadership as President during 2006 – 2010
- Experienced several layers of change in Thai rice markets
- A second-generation President of TREA, following his late father
- The President who worked very hard during The World Rice Crisis Year
- Irreplaceable spokesperson of TREA
- Rice market policy advisor to several Thai Governments
President, Thai Rice Exporters Association (TREA)
- Police Officer changes career to enter the global rice exports in 1982
- A pioneer and early developer of Hom Mali sales into the U.S. Market
- Took reigns of TREA since 2012 – on 6th term now as President
- Commitment to develop and deliver confidence to buyers of Thai Rice
- Strong efforts to communicate with policymakers: A strong foundation driving TREA and members despite regular changes in leadership
- Encourage young exporter to take a “hands on” role at TREA to form the next layer of foundations in Thai rice
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