Nourifyme range to be made available via retail and distribution channels
Jindal Rice Mills has launched Nourifyme, a new consumer brand offering a range of fortified Rice, fortified Basmati rice, and fortified wheat atta (flour). White Spoon Fortified Basmati Rice, developed by Anand Agro Industries, was also launched alongside Nourifyme.
These launches happened in Chandigarh at an event on “Unlocking Market Potential: Advancing Fortified Rice in Punjab” recently. Nourifyme’s strong collaboration with global non profit TechnoServe, which leads the Millers for Nutrition – Asia program, was also showcased at the event, according to a release.
Tarunpreet Singh Sond, Minister of Industry & Commerce, Rural Development & Panchayats, Tourism and Cultural Affairs, Investment Promotion, Hospitality, and Labour, Government of Punjab, in his keynote address emphasised the government’s commitment to food fortification as a national priority.
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