MALAYSIAN consumers are now choosing rice based on brand and taste rather than price, as the retail price of imported white rice (Beras Putih Import, BPI) is not much higher than local white rice (Beras Putih Tempatan, BPT), says Agriculture and Food Security Minister Datuk Seri Mohamad Sabu (pic).
He said engagement sessions with farmers, millers and wholesalers found that the recent price adjustment had narrowed the gap between imported and local rice.
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