The brown rice market is projected to grow significantly, expanding from USD 9,256.90 million in 2024 to USD 18,456.50 million by 2034, with a CAGR of 7.10% during this period.
Rice is a staple food for over half of the global population. While it is produced and milled around the world, most of it is consumed in the regions where it is grown. However, increasing demand in specific areas is driving international rice trade.
Brown rice, which is whole grain rice with the outer hull removed, retains more nutritional value than white rice due to its minimal processing. As health-conscious consumers lean towards nutritious eating habits, the brown rice market is experiencing a faster compound annual growth rate (CAGR) than the overall rice market. This rising demand in major importing countries is attracting the attention of leading producers, who are increasingly focusing on its cultivation.
Brown Rice Market Drivers:
The brown rice market is expanding alongside the growth of rice trade between countries. It is expected to grow at a faster rate than the overall rice market, driven by a shift towards healthier eating habits and the nutritional benefits of brown rice, including vitamins B, phosphorus, and magnesium, which appeal to health-conscious consumers.
In response to rising demand, manufacturers are actively launching new brown rice brands and enhancing their marketing efforts to attract health-focused individuals. Demand for brown rice is also emerging from various sectors.
Middle Eastern and African countries are key drivers of growth in the brown rice market. Innovations in packaging and shifting food preferences, such as the rise of ready-to-eat products, are expected to lead to the introduction of ready-to-cook brown rice during the forecast period. In many countries where brown rice was once primarily consumed by diabetic patients, it is now gaining popularity among an increasing number of fitness-conscious consumers. Additionally, rising per capita rice consumption in regions where it is not traditionally a staple is likely to further support the growth of the brown rice market.
Competitive Landscape of the Brown Rice Industry
Major rice producers and established brands dominate a significant share of the brown rice market, utilizing their extensive distribution networks and strong brand recognition to maintain a solid presence. At the same time, emerging lesser-known brands are focusing on organic, specialty, and locally sourced brown rice products. These brands cater to the growing consumer demand for unique flavors, ethical sourcing, and distinctive offerings.
The brown rice market thrives on innovation and competitive differentiation. Brands are exploring new strategies to encourage consumer purchases, including the introduction of pre-cooked and convenient brown rice options for busy individuals who prefer ready-to-cook meals.
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